April 25, 2013 12:00 pm
By Barry Gilbert
Special to Go! magazine
In 1954, a young surfer-musician walked up to guitar maker Leo Fender and said, “Hello, my name is Dick Dale, I got no money, can you help me out?”
Simple question, and one that Fender answered by allowing Dale to play one of the first Fender Stratocasters.
“I picked it up and I held it upside-down and backwards and I was playing it, and Leo fell off the chair laughing,” Dale says. “He says, ‘How come you’re playing it that way?’ And I say, ‘When I got my first ukulele, I held it that way because I was strumming with my left hand, and the book didn’t say, ‘Turn it the other way, stupid,’ and it’s been that way ever since.”
That encounter began an association that arguably led to hard rock, heavy metal and amps turned up to 11. Dale pushed Fender to create the amplifier electronics and heavy-duty speakers that would let Dale play louder and louder, chasing the swing-era sound of Gene Krupa’s drums that Dale wanted to hear coming from his guitar. There’s a reason why one of Dale’s compilation albums is titled “Better Shred Than Dead.”